Why Alterna Haircare?
Alterna has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.Innovative ingredients & cutting-edge, proprietary technologyCaviar, Seasilk, hemp, Bamboo and Kendi Oil are just a few of the innovative ingredients that Alterna puts into its formulas coupled with advanced, proprietary technologies, such as Enzymetherapy®, an enzyme delivery system enabling the absorption of essential ingredients for superior keratin production, and Color Hold®, a patented technology protecting hair from color fade & wash out, Alterna products deliver superior results, guaranteed.
Good for you Beauty
Alterna is conscious of the environment and your health, so what we leave out of our products is just as important as what we put in. We strive to be FREE OF: Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, Petrolatum & PABA.
Natural Luxury, Down to a Science®
Hydrate & Nourish Dry, Brittle Hair
Key Ingredients & Technologies:
CAVIAR Moisture Shampoo & Conditioner are clinically proven to minimize the visible signs of aging. 100% of women showed visible improvement in shine, texture, softness and manageability after just one use.
a combination of Caviar Extract, anti-oxidant Vitamin C and revitalizing Cytokines, infuses the hair with shine, vibrancy and elasticity resulting in more youthful looking hair.
, a blend of powerful marine botanicals, provides exceptional moisture & helps repair damage.
Brightening Blonde Refresh & Extend Color
A complete care and styling line for natural or color treated blondes. All products in the Caviar Blonde collection refresh blonde tones, protect against ultraviolet rays to prevent brassiness & color fade and improve the overall appearance of blonde hair, restoring it to a youthful state.
CLINICALLY PROVEN Reduces breakage by 95%
After just one use, 90% of women felt their hair was repaired, with instant improvements in:
√ Frizz Control
All products in the CAVIAR REPAIRxcollection are infused with Strand-Building Proteins to help restructure strands, filling in gaps & tears in the cuticle and strengthening the hair to protect from breakage and future damage