Our ideal of beauty finds its inspiration in the concept of equilibrium between substance and shape as well as in the Italian Renaissance tradition. Our style is a delicate convergence of unique characteristics and it’s inspired by simplicity, harmony and good taste. The beauty that we believe in is based on respect and appreciation for individuality. So we celebrate and express the grace and elegance that makes each of us who we are. This is why we consider ourselves as a tool for our customers to express their own uniqueness. By creating “beauty” we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.
Our multicultural curiosity motivates us to explore the many truths that make our world. We strive to be in tune with the mood of the moment while still remaining fresh over time.
Product rich in emollient substances which protect the structure of the hair, specially formulated to lighten cosmetically coloured or particularly dehydrated hair. Its formula is perfectly balanced in order to obtain a positive and long-lasting result in any kind of lightening, even in colour stripping and the removal of colour overlaps. Particularly suitable for total colour strippings. Bright and intense reflections are obtained from the mixture of decolouring paste and toners.
Its innovative formula gives an even result and complete control over the lightening process thanks to its activation via heat (it is used in fact only with papers or humid heat sources). The presence of Cyamopsis tetragonoloba, a Natural derivative, carries out a hydrating action which protects the hair during lightening.
A concentration of pigments in a cream-gel to create toning effects during lightening when mixed with the bleaching powder or paste. The direct pigments enhance or contrast the natural reflection shown by the hair during bleaching. The Blue toner pigments contrast the copper reflections.